Written in 1939 by an accomplished adman of the early 20th century, a technique for producing ideas survives the test of time because it taps into insights we know intuitively but find difficult to articulate, understand, and therefore, to fully leverage to our advantage. In the foreword to james webb youngs book, a technique for producing ideas, keith reinhard asks, how can a book first published in the 1940s be important to todays creative people on the cutting edge. More a long form essay, it outlines a simple five step process designed to kick start creativity. A technique for producing ideas summary the quality of your work and life is a result of all the forces that have played. Editions of a technique for producing ideas by james webb. Buy a technique for producing ideas by young, james webb isbn. This concise booklet was first published in the 1940s by james webb young, who became vice president of the advertising firm j. Seeds of ideas first of all, i have just read james youngs book a technique for producing ideas which introduces five essential steps.
Nevertheless, what you get from reading it is something you dont experience every day. Since its publication in 1965, a technique for producing ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. A stepbystep technique for sparking breakthrough creativity in advertisingor any field. Professionals from poets and painters to scientists and engineers have also used. Summary technique for producing ideas the invisible mentor. This is my book summary of a technique for producing ideas by james webb young. Feb 11, 2003 a stepbystep technique for sparking breakthrough creativity in advertisingor any field since its publication in 1965, a technique for producing ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. In an attempt to preserve, improve and recreate the original content, we have worked towards. Generating good idea is a fine art, if you have mastered it you will be successful in many fields. This simple book highlights 3 core principles when it comes to idea generation as well as 5 steps to coming up with ideas that are great. Mar 25, 2020 the technique for producing ideas is a small book, as if not even trying to get your attention through fancy color and charming design.
Professionals from poets and painters to scientists and engineers have also used the techniques in this concise. They have existing knowledge and they are making new combinations among them. A 5step technique for producing ideas circa 1939 brain. Numerous and frequentlyupdated resource results are available from this search. Recently, i came across the attractive little book, a technique for producing ideas at a library sale, written by james webb young, back in 1940. The capacity to bring old elements into new combinations depends largely on your ability to see relationships. Mar 12, 2018 a technique for producing ideas after experiencing a desire to invent a particular thing, i may go on for months or years with the idea in the back of my head, said nikola tesla. Or is there, in addition, some special ability for producing ideas which, after all, you must be born withlike a color sense or tone sense, or card sense. An idea is nothing more nor less than a new combination of old elements. A technique for producing ideas free pdf, djvu, fb3, rtf. Many of the creativity and problemsolving models involve generating ideas. Kirby ferguson has written a summary for the book a technique for producing ideas.
A technique for producing ideas ebook by james young. I love calling it the taco tongue and using a picture of a hard shell taco as a visual. The author of the book, james young, describes five steps on a technique of combining old elements together. James webb young, an ad man of the 1940s, put some thoughts about creativity together on a sunday afternoon for a monday advertising class at the university of chicago. Seeds of ideas first of all, i have just read james youngs book a technique for producing ideas which introduces five essential steps to. Particular bits of knowledge are just rapidly aging facts. Learn how to create ideas by following this technique.
Sep 19, 2015 james webb young was an ad executive in the heyday of advertising, but i refuse to make a don draper joke. This summary also includes key lessons and important passages from the book. Although the process itself is indeed simple, completing it to achieve the given results is a wholly different matter. Jun 22, 2017 a technique for producing ideas by james webb young. From page 10 of a technique for producing ideas by james young.
A technique for producing ideas eric waltmires blog. Walter thompson and the first chairman of the advertising council. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. In learning anything, first you should learn the principles, then you should learn the method. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jumpstart their creative juices, this powerful. All ideas follow a fivestep process of 1 gathering. A technique for producing ideas download ebook pdf, epub. Click the buy button if youd like to buy any of the books. The technique for producing ideas is a small book, as if not even trying to get your attention through fancy color and charming design. Apr 22, 2011 buy a technique for producing ideas thinking classics by james webb young, robbie mccallum isbn. You can also use flossers check out this post from natalie snyders about that or small suckers rub on the sides of their tongue to get that taco tongue going.
It was titled, aptly enough, a technique for producing ideas. A technique for producing ideas by james webb young the. This site is like a library, use search box in the widget to get ebook that you want. Jun 01, 2015 a technique for producing ideas by james webb young this concise booklet was first published in the 1940s by james webb young, who became vice president of the advertising firm j. On that point, i strongly believe that collecting more information and experiences is a key as follows. Click download or read online button to get a technique for producing ideas book now. A technique for producing ideas after experiencing a desire to invent a particular thing, i may go on for months or years with the idea in the back of my head, said nikola tesla. Everyday low prices and free delivery on eligible orders. A technique for producing ideas by james webb young and a great selection of related books, art and collectibles available now at. Incidentally the art of thought was written in 1926 and a technique for producing ideas in the 1940s. What is most valuable to know is not where to look for a particular idea, but how to train the mind in the method by which ideas are produced. A technique for producing ideas by james webb young was first presented to graduate students in advertising in chicago in the 1940s before being published in the 1960s. A stepbystep technique for sparking breakthrough creativity in advertisingor any field since its publication in 1965, a technique for producing ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. One answer to that question is suggested in the work of mind and society, by the great italian.
A technique for producing ideas by james webb young. A technique for producing ideas by young, james ebook. Reliable information about the coronavirus covid19 is available from the world health organization current situation, international travel. In this video ill walk you through key takeaways from one of the best books for ux, product and innovation ideations a technique for producing ideas by james webb young. A simple five step formula for producing ideaspaperback alchemy.
Sep 18, 2015 a stepbystep technique for sparking breakthrough creativity in advertisingor any field. A technique for producing ideas james webb young youtube. Oclcs webjunction has pulled together information and resources to assist library staff as they consider how to handle. Six degrees of separation is the idea that all people are six, or fewer, social connections away from each other. Sep 15, 2016 incidentally the art of thought was written in 1926 and a technique for producing ideas in the 1940s. This is the classic on creative thinking, written with the clarity, knowledge, and experience of a skilled advertising man. It looked so simple, short, and sweet, that i bought it for use as a prop in my office an amusing relic of simpler times. Description of the book a technique for producing ideas. Its only 28 pages or about two poops long, and is written in the style of a speech, as thats the way its author, an old ad man named james webb young, originally presented itto a room of advertising grad students at the university of chicago.
Sep 03, 20 a technique for producing ideas by james webb young was first presented to graduate students in advertising in chicago in the 1940s before being published in the 1960s. In a technique for producing ideas, webb offers what he characterizes as a simple, fivestep formula anyone can use to be more creative in business and in life. A technique for producing ideas reveals a simple, sensible ideageneration methodology that has stood the test of time first presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jumpstart their creative juices, this powerful guide details a fivestep process for gathering. Mar 04, 2016 in a technique for producing ideas, webb offers what he characterizes as a simple, fivestep formula anyone can use to be more creative in business and in life. This article explores james webb youngs book a technique for producing ideas, which has shaped how we view idea formation since the 1940s. Finding a exclusive concepts has practicallynever been easier. A simple five step formula for producing ideas the ability to generate ideas is a skill that any professional can use in work and life. Some ideas for this are making playdoh tongues or drawing the tongue.
Look into the crystal ball a technique for producing ideas. Editions of a technique for producing ideas by james webb young. A mcgrawhill advertising classic a technique for producing ideas reveals a simple, sensible ideageneration methodology that has stood the test of time. James webb young was an ad executive in the heyday of advertising, but i refuse to make a don draper joke.
A stepbystep technique for sparking breakthrough creativity in advertisingoranyfield since its publication in 1965,a technique for producing ideashas helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. The technique of producing ideas by james webb young. I recommend it because, even though it was written many years ago, im afraid the human mind hasnt evolved much and so the technique of generating ideas is still the same. Its just a matter of finding that chain of connection. Webb argues that the production of ideas is a process, just like the production of cars. A technique for producing ideas, supremely bumpffree, is just such a volume, elegant and beautiful in its simplicity, and profoundly true. A technique for producing ideas james webb young download. A technique for producing ideas edition 1 by james young.
There are people rich in ideas occasionally, but they are not geniuses. A technique for producing ideas by james webb young goodreads. Mar 27, 2003 a stepbystep technique for sparking breakthrough creativity in advertisingor any field since its publication in 1965, a technique for producing ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. A technique for getting ideas this book is a result of an effort made by us towards making a contribution to the preservation and repair of original classic literature. In his 1939 classic book, a technique for producing ideas, adman james webb young suggests that the mysterious and romantic notion of creativity and. Professionals from poets and painters to scientists and engineers have also used the techniques in this. Producing ideas is an important process of creating something new e. Which means every single person on this earth is connected to every other person. A 5step technique for producing ideas circa 1939 brain pickings. My notes are informal and often contain quotes from the book as well as my own thoughts. Moving on quickly, young once gave a presentation to the school of business at the university of chicago and then, after a process of refinement, turn it into a book that clocks in at under sixty pages. The answer lies in the question that inspired webbs book, how do you get ideas. Buy a technique for producing ideas thinking classics by james webb young, robbie mccallum isbn. Tesla calls this the incubation period, which precedes direct effort on the invention.
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